Beyond Books
Go beyond the bookshelf
Non-book items now represent a growing share of bookstore and retail sales. At CIEL, we help our partners go beyond the bookshelf with a wide range of toys, stationery, games and lifestyle products.
A whole new category for your store
With over 50,000 non-book items from more than 20 unique vendors, our collection gives retailers access to new categories, trusted brands and high-demand products that complement their existing book offering.
Whether you are looking to expand your store range, improve basket value, or introduce fresh products to your customers, CIEL provides the selection, availability and distribution support to help you grow.
What's inside
Categories we cover
Toys
Play and learning ranges that draw families in and lift footfall.
Stationery
Everyday essentials and gift-worthy lines that complement any book range.
Games
Board games, puzzles and family favourites with strong repeat demand.
Lifestyle
Gifting and lifestyle products that raise basket value and margin.
Our partners
Trusted brands, available through CIEL
We partner with a growing network of trusted brands across toys, stationery, games and lifestyle categories.
Brand partner logos coming soon — get in touch to see the full range available through CIEL.
Ready to expand your range?
Talk to our team about adding toys, stationery, games and lifestyle products to your store.